Overview
User Group Cohorts (also called Household Cohorts) allow you to target groups of users rather than individuals. Behavior is aggregated across the entire group, enabling household-level targeting.Prerequisites:
- User Group Cohorts enabled for your organization (contact your Customer Success Manager)
- User group membership data imported via Connectivity
- Access to the Permutive Dashboard with cohort creation permissions
Steps
1
Verify prerequisites
Ensure User Group Cohorts have been enabled for your organization and that user group membership data has been imported via Connectivity.
2
Create new cohort
Navigate to Custom Cohorts and click + Add Cohort.
3
Set precision type
Toggle the Cohort Precision Type field to User Group Cohort.
4
Define criteria
Define your cohort criteria. Note the aggregation behavior:
- First-party/engagement/session clauses: Behavior is aggregated across the entire group
- Audience Imports/third-party clauses: Satisfied if any user within the group meets the criteria
5
Save
Calculate the audience size and save the cohort.
Identifying User Group Cohorts
User Group Cohorts appear in your cohort list with a User Group indicator in the Precision Type column.Example
Platform Support
User Group Cohorts have limited platform support for activation.
User Group cohorts are activated against User IDs, not Group IDs.
Next Steps
Configure Connectivity
Set up user group data imports
Create Basic Cohorts
Learn cohort creation fundamentals
Back to Custom Cohorts
Return to product overview