Overview
User Group Cohorts (also called Household Cohorts) allow you to target groups of users rather than individuals. Behavior is aggregated across the entire group, enabling household-level targeting.Prerequisites:
- User Group Cohorts enabled for your organization (contact your Customer Success Manager)
- User group membership data imported via Connectivity
- Access to the Permutive Dashboard with cohort creation permissions
Steps
Verify prerequisites
Ensure User Group Cohorts have been enabled for your organization and that user group membership data has been imported via Connectivity.
Define criteria
Define your cohort criteria. Note the aggregation behavior:
- First-party/engagement/session clauses: Behavior is aggregated across the entire group
- Audience Imports/third-party clauses: Satisfied if any user within the group meets the criteria
Identifying User Group Cohorts
User Group Cohorts appear in your cohort list with a User Group indicator in the Precision Type column.Example
| Cohort Type | Criteria | Who Qualifies |
|---|---|---|
| Regular Cohort | ”Users who viewed 3+ sports articles” | Individual users who viewed 3+ articles |
| User Group Cohort | ”Households where users viewed 3+ sports articles” | All users in households where the combined view count is 3+ |
Platform Support
User Group Cohorts have limited platform support for activation.
| Platform | Support |
|---|---|
| Web | Full support |
| iOS | Event collection only (no activation) |
| Android | Event collection only (no activation) |
| CTV | Event collection only (no activation) |
| API Direct | Full support (client manages activation) |