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Permutive

Concepts

Understand the key concepts & abstractions behind Permutive.

Guides

How to achieve tasks and operate your workflows using Permutive.

Products

Dive into our products in-depth.

Integrations

All the data tools you can use with Permutive.

APIs

Technical specifications for Permutive’s APIs.

Governance

Understand the privacy & security posture of Permutive’s platform.
Permutive is the predictive data collaboration platform for the open internet. Leading media companies and advertisers rely on Permutive to deliver incremental outcomes through first-party signals.

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Why Permutive?

Media owners have large audiences and enjoy a first-party relationship with their users, but have historically served advertisers through an open marketplace that relies on third parties to aggregate their data, activate audiences, and provide insights. With increasing privacy regulation and consumer expectations, traditional ad-tech can only address a fraction of a media owner’s true audience, leaving advertisers unable to reach their consumers on the open internet. Permutive’s edge technology provides a first-party signals foundation that enables media owners to activate & address 100% of their audience in real-time—including users in privacy-safe environments like Safari, Firefox, and iOS. By modeling advertiser data to publisher signals, Permutive’s predictive data collaboration unlocks outcomes with direct and programmatic campaigns that reach an advertiser’s incremental consumers through a clean supply path.

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What does Permutive offer?

Permutive provides a unified platform for:
  • Data Management: Build and activate publisher signals for cohort, identity, and contextual data that drive advertiser outcomes. Plan campaigns, optimize targeting, and report on performance—all powered by AI-driven workflows.
  • Data Clean Room: Collaborate securely between media companies and advertisers to match, model, and activate audiences without sharing personally identifiable information or moving data.
  • Curation: Package publisher signals with AI into curated audiences available in SSP marketplaces. Enable buyers with stronger targeting on brand-safe inventory across premium media owners to drive measurable outcomes.

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Key capabilities

  • 100% addressability: Reach your entire audience regardless of browser, device, or environment.
  • Real-time activation: Process data and activate audiences in milliseconds, not hours.
  • Privacy by design: Built on edge computing, Permutive processes user data on-device without exposing it to third-party ad-tech.
  • Unified signals: Combine behavioral, contextual, and identity signals for precision targeting.
  • Seamless connectivity: Connect your data ecosystem—warehouses, CDPs, ad servers, and partners—through no-code workflows.