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Permutive provides a unified platform that enables publishers to build, activate, and monetize their first-party audiences. Our products work together to address 100% of your audience in real-time while maintaining privacy by design.

Core Products

Connectivity

Connect your data ecosystem with Permutive. Ingest data from websites, apps, and external sources, then route activated audiences to your advertising and marketing platforms.

Signals

Build and manage audience signals using cohorts, identity resolution, and marketplace data. Create custom, contextual, and modeled audiences for precise targeting.

Workflows & Insights

Plan campaigns, optimize targeting, and measure performance. Access audience, campaign, prospecting, and revenue insights powered by AI-driven workflows.

Clean Room

Collaborate securely with advertisers to match, model, and activate audiences without sharing personally identifiable information or moving data.

Curation

Package publisher signals into curated audiences available through SSP marketplaces, enabling buyers to transact on premium, multi-publisher inventory via deal IDs.