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Overview

This guide explains how to create Custom Cohorts that target users based on their Internet Service Provider (ISP). ISP information is automatically collected from users’ IP addresses on every Pageview using Maxmind’s geo-location database.
Prerequisites:
  • Permutive Web SDK deployed (ISP data is collected automatically)
  • Access to the Permutive Dashboard with cohort creation permissions

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Steps

1

Navigate to Custom Cohorts

In the Permutive Dashboard, go to Custom Cohorts and click + Add Cohort.
2

Select Pageview event

In the Cohort Builder, select Pageview as your event.
3

Add ISP property filter

Add a property filter for isp_info.isp.
4

Set ISP value

Set the value to the ISP name you want to target (e.g., “BT”, “Comcast”, “AT&T”).
5

Configure additional criteria

Optionally add recency, frequency, or other conditions.
6

Save

Calculate the audience size and save the cohort.
Targeting users by ISP

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Platform Support

Mobile SDK limitation: iOS and Android SDKs do not collect ISP properties automatically. These properties must be manually configured in your SDK implementation.See the SDK documentation for iOS and Android for instructions on how to enable ISP data collection.
PlatformISP Data Available
WebAutomatic
iOSManual configuration required
AndroidManual configuration required
CTVManual configuration required

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Next Steps

Create Basic Cohorts

Learn cohort creation fundamentals

Back to Custom Cohorts

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