Overview
This guide walks you through creating a Custom Cohort in the Permutive Dashboard. Custom Cohorts let you define precise audience segments based on user behaviors, properties, and data sources.Prerequisites:
- Access to the Permutive Dashboard with cohort creation permissions
- Permutive SDK deployed and tracking events
Steps
Navigate to Custom Cohorts
In the Permutive Dashboard, go to Custom Cohorts and click the + Add Cohort button.
Name your cohort
Give your cohort a unique, descriptive name and add relevant tags for organization or a description of the cohort. The description and tags are optional to include but can be helpful for discovery and cohort management later on.
Select an event
In the Cohort Builder, select the event you want to base your cohort on (e.g., Pageview, VideoView, custom event, etc.).
Define targeting criteria
Configure your targeting using:
- Properties: Filter based on event properties like URL, title, or custom properties
- Recency: Specify the time window (e.g., “in the past 30 days”)
- Frequency: Set how many times the action must be performed (e.g., “at least 3 times”)
Add conditions
Chain multiple conditions together using AND and OR logic to create complex targeting rules.
Calculate audience size
Click Calculate next to Audience Size to see how many users would have qualified for this cohort over the past 30 days. This is known as predicted audience size.
