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Overview

This guide explains how to create Custom Cohorts that incorporate Audience Imports—external user lists or segments from partners or third-party data providers.
Prerequisites:
  • Audience Imports configured and actively importing data
  • Access to the Permutive Dashboard with cohort creation permissions

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Steps

1

Verify Audience Import

Ensure your Audience Import has been configured and is successfully importing data. Check the import status in the Connectivity section of the Dashboard.
2

Create new cohort

Navigate to Custom Cohorts and click + Add Cohort.
3

Add behavioral rules (optional)

Set up any additional first-party or behavioral rules as needed. You can combine Audience Imports with your own data.
4

Add Audience Import condition

Click +OR or +AND and then select Audience Imports from the condition type dropdown.
5

Select import

Select the relevant import from the dropdown list.
6

Save

Calculate the audience size and save the cohort.
Creating cohorts with audience imports

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Use Cases

Use CaseDescription
Second-party dataCombine partner audience lists with your first-party behavioral data
Third-party enrichmentLayer third-party segments onto your audiences
CRM targetingTarget users from your CRM exports
Lookalike seedingUse imported segments as seed audiences for lookalike modeling

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Next Steps

Configure Imports

Set up Audience Imports

Create Basic Cohorts

Learn cohort creation fundamentals

Back to Custom Cohorts

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