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Overview

This guide walks you through creating a Classification Model in Permutive. Classification Models learn patterns in your custom cohorts to predict which label (category) a user belongs to based on a seed dataset.
Prerequisites:
  • Access to the Permutive Dashboard with model creation permissions
  • Classification Cohorts enabled for your organization (contact your Customer Success Manager)
  • For partner data: A partner dataset enabled by Permutive
  • For first-party data: At least 2 Custom Cohorts with 1,000+ users each

Steps

1

Navigate to Modeled Cohorts

Navigate to Modeled Cohorts in the Permutive Dashboard, and click on the Add Model button.
2

Select Classification

Select Classification as the model type.
3

Select seed type

Next, select the type of seed you want to use:
  • You can leverage your own first-party data by selecting Custom Cohorts.
  • You can work with a partner dataset by selecting Dataset.
Creating a classification model

Using Partner Datasets

Permutive allows you to leverage partner data for Classification Models, in case you don’t have suitable first-party data for the model.
Before selecting a partner dataset, Permutive needs to enable that partner for your project. Please contact your Customer Success Manager to understand the availability of data partners for your region and the process of enabling them.
Creating a classification model from a partner dataset

Using First-Party Seed Datasets

You can select any of your custom cohorts as seed labels for your Classification Model. Requirements:
  • Minimum size of 1,000 users per seed cohort
  • Custom cohorts should not be overlapping (a single user should not be in more than one of the cohorts)
  • You must select at least 2 cohorts and no more than 5
Creating a classification model from a first-party seed
Training time: After clicking Create, it will take around 12 hours for the model to train. You’ll receive a notification when the model is ready.

Next Steps