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Overview

This guide shows you how to preview how a classification provider analyzes your content. Previewing classifications helps you understand what data will be available for cohort targeting before you start building.
Prerequisites:
  • Access to the Permutive Dashboard
  • Provider availability varies: some providers (such as IBM Watson and TextRazor) allow previewing without credentials, while others (such as OS Data Solutions) require the provider to be enabled first

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Steps

1

Navigate to Catalog

Navigate to Contextual > Catalog.
2

Open preview

Hover over a provider tile and click Preview.
3

Enter URL

Enter a URL from your site and click Classify.
4

Review results

Review the classification results, filtering by dimension type (categories, keywords, entities, concepts, sentiment, emotion).
Test multiple content types: Preview classifications across different sections and content types on your site to understand the full range of targeting options available.

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Understanding Classification Results

When you preview a URL, you’ll see results organized by dimension type:
DimensionDescription
CategoriesTopic classifications (e.g., Sports > Soccer)
KeywordsImportant terms extracted from the content
EntitiesNamed entities (people, places, organizations)
ConceptsAbstract themes and ideas
SentimentOverall emotional tone (positive, negative, neutral)
EmotionSpecific emotions (joy, anger, sadness, etc.)
Each result includes a confidence score where applicable, helping you decide whether to set minimum confidence thresholds when building cohorts.

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Next Steps

Creating Contextual Cohorts

Build cohorts using classifications

Back to Contextual Cohorts

Return to product overview