Previewing Classifications

Overview

This guide shows you how to preview how a classification provider analyzes your content. Previewing classifications helps you understand what data will be available for cohort targeting before you start building.

Prerequisites:

Access to the Permutive Dashboard
Provider availability varies: some providers (such as IBM Watson and TextRazor) allow previewing without credentials, while others (such as OS Data Solutions) require the provider to be enabled first

Steps

Navigate to Catalog

Navigate to Contextual > Catalog.

Open preview

Hover over a provider tile and click Preview.

Enter URL

Enter a URL from your site and click Classify.

Review results

Review the classification results, filtering by dimension type (categories, keywords, entities, concepts, sentiment, emotion).

Test multiple content types: Preview classifications across different sections and content types on your site to understand the full range of targeting options available.

Understanding Classification Results

When you preview a URL, you’ll see results organized by dimension type:

Dimension	Description
Categories	Topic classifications (e.g., Sports > Soccer)
Keywords	Important terms extracted from the content
Entities	Named entities (people, places, organizations)
Concepts	Abstract themes and ideas
Sentiment	Overall emotional tone (positive, negative, neutral)
Emotion	Specific emotions (joy, anger, sadness, etc.)

Each result includes a confidence score where applicable, helping you decide whether to set minimum confidence thresholds when building cohorts.

Next Steps

Creating Contextual Cohorts

Build cohorts using classifications

Back to Contextual Cohorts

Return to product overview

⌘I

​Overview

​Steps

​Understanding Classification Results

​Next Steps

Creating Contextual Cohorts

Back to Contextual Cohorts

Overview

Steps

Understanding Classification Results

Next Steps