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Overview

This guide walks you through enabling content classification providers in Permutive. Classification providers power Content Classifications in Contextual Cohorts by analyzing your page content using NLP.
Prerequisites:
  • Access to the Permutive Dashboard with admin permissions
  • A Permutive contract that includes content classification OR your own API key for a supported provider

Enabling a Provider

1

Navigate to Catalog

Navigate to Contextual > Catalog in the Permutive Dashboard.
2

Browse providers

Browse available providers in the catalog.
3

Enable provider

If the provider is part of your Permutive contract: Contact your Customer Success Manager to activate it.If you have a direct relationship with the provider: Toggle “Use your own API key” and enter your credentials.
Content classification provider catalog

Configuring a Provider

After enabling a provider, configure settings to optimize performance and quota usage:
SettingDescription
Requested TypesSpecify which dimension types to request (categories, keywords, sentiment, etc.)
DomainsRestrict classifications to specific domains to optimize quota usage
QuotaMaximum number of classifications in a specified timeframe
Selective Classifications ThresholdSet a minimum traffic threshold to classify only high-traffic URLs
Provider configuration settings
URL Parameter: The URL Parameter setting is configured at the catalog level, not per provider. You can find this setting in the top-right corner of the Contextual > Catalog page. Use it to append a parameter for paywall access during classification across all providers.
Optimizing quota usage: Use selective classification thresholds to focus your quota on high-traffic URLs that will have the most impact on targeting.

Available Providers

For a complete list of available classification providers, their supported dimensions, and current status, see Contextual Cohorts — Available Providers.

Next Steps