Skip to main content

​
Overview

This guide walks publishers through sharing proposal and deal information with advertisers for Private Marketplace (PMP) deals within Google Ad Manager.
This step is only required if you’re setting up Private Marketplace (PMP) deals within Google Ad Manager to run clean room campaigns. For direct campaigns or non-PMP programmatic, you can skip this guide.
Prerequisites:
  • Clean room audiences created and visible in your Connections page
  • Proposal created in your Google Ad Manager account
  • Advertiser has DSP access to accept proposals

​
Configuring Proposal Details

1

Navigate to Connections

In the Permutive Platform, click on Connections.
2

Find the advertiser connection

Locate the advertiser connection and view the cohorts available.
3

Configure GAM settings

In the cohort table, locate the GAM column and click Configure for the cohort you want to set up a PMP for.
4

Enter proposal details

In the “Update GAM Configuration” dialog, enter:
  • Proposal ID: The Proposal ID from your GAM account
  • Proposal Name: The full proposal name as it appears in GAM
5

Save configuration

Click OK to save.
The proposal information is now displayed to the advertiser in the Permutive Platform. They can view the proposal details and accept it within their DSP.

​
Adding Order Line Item Details

Once the advertiser has accepted the proposal in their DSP and the GAM order has been created:
1

Note the Order Line Item IDs

In GAM, note down the Order Line Item IDs and floor prices for each line item.
2

Return to Connections

Go back to the Permutive Platform Connections page.
3

Configure the cohort again

Click Configure again for the same cohort.
4

Enter line item details

The dialog will now show your previously entered Proposal ID and Proposal Name. In the “Order Line Item ID” section:
  • Enter each 10-digit Line Item ID
  • Enter the corresponding Floor Price for each line item
  • Use + Add to add additional line items
  • Use Remove to delete line items if needed
5

Save

Click OK to save.
Specifying the Order Line Item IDs is required for frequency control features to function correctly. Without these IDs, Permutive cannot apply frequency caps across line items within the order.
Best practices:
  • Use clear, descriptive proposal names that reference the clean room audience and campaign details
  • Keep the Permutive configuration updated if line items are added or removed from the GAM order
  • Coordinate with the advertiser to ensure they accept the proposal promptly in their DSP
  • Verify all line item IDs are correctly entered to ensure frequency control works as expected

​
Next Steps

Configuring Frequency Control

Set up frequency caps for campaigns

Back to Clean Room

Return to product overview