Configuring Frequency Control

Overview

Frequency control helps manage how often users see ads from clean room campaigns, preventing ad fatigue and optimizing campaign performance.

Prerequisites:

Clean room audiences created
Publisher has configured order details with Line Item IDs in Permutive (required for frequency control to function)
Campaign running via PMPs configured in GAM

Navigate to the audience

Find the clean room audience you want to configure frequency control for.

Open frequency control settings

Go to Settings > Frequency Control.

Configure frequency caps

Set maximum impressions per user per day/week/month based on your campaign goals.

Frequency control is dependent on:

The campaign running via PMPs configured by the publishers in GAM
The publisher correctly registering the order details within Permutive (see Sharing Proposal and Deal Information)