Overview
Frequency control helps manage how often users see ads from clean room campaigns, preventing ad fatigue and optimizing campaign performance.Prerequisites:
- Clean room audiences created
- Publisher has configured order details with Line Item IDs in Permutive (required for frequency control to function)
- Campaign running via PMPs configured in GAM
Steps
1
Navigate to the audience
Find the clean room audience you want to configure frequency control for.
2
Open frequency control settings
Go to Settings > Frequency Control.
3
Configure frequency caps
Set maximum impressions per user per day/week/month based on your campaign goals.
Frequency control is dependent on:
- The campaign running via PMPs configured by the publishers in GAM
- The publisher correctly registering the order details within Permutive (see Sharing Proposal and Deal Information)
Next Steps
Creating Clean Room Audiences
Create more audiences
Back to Clean Room
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