Skip to main content

Documentation Index

Fetch the complete documentation index at: https://docs.permutive.com/llms.txt

Use this file to discover all available pages before exploring further.

​
Overview

Frequency control helps manage how often users see ads from clean room campaigns, preventing ad fatigue and optimizing campaign performance.
Prerequisites:
  • Clean room audiences created
  • Publisher has configured order details with Line Item IDs in Permutive (required for frequency control to function)
  • Campaign running via PMPs configured in GAM

​
Steps

1

Navigate to the audience

Find the clean room audience you want to configure frequency control for.
2

Open frequency control settings

Go to Settings > Frequency Control.
3

Configure frequency caps

Set maximum impressions per user per day/week/month based on your campaign goals.
Frequency control is dependent on:

​
Next Steps

Creating Clean Room Audiences

Create more audiences

Back to Clean Room

Return to product overview