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Overview

This guide walks publishers through setting up a new advertiser connection in the Clean Room. Connections allow you to share your supply-side data with advertisers for audience matching and targeting.
Prerequisites:
  • Clean Room enabled for your organization
  • Advertiser’s Organization ID (they can find this in their Permutive Settings)

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Steps

1

Log in to the Permutive Platform

Access your Permutive Dashboard at dashboard.permutive.com.
2

Navigate to Connections

Click on the Connections tab in the menu bar.
3

Add a new connection

Click + Add Connection.
4

Enter the advertiser's Organization ID

Enter the advertiser’s unique Organization ID (format: xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx).
5

Select permissions

Choose the permissions you want to grant:
  • Standard Cohorts: Allow targeting of pre-built standardized segments
  • Matched Cohorts: Allow targeting of users matched between your datasets
  • Modeled Audiences: Allow targeting of lookalike modeled audiences
  • Insights: Enable basic insights capabilities
  • Advanced Insights: Enable content read reports and advanced analytics
  • Custom Cohorts: Share specific custom cohorts for direct targeting by the advertiser
6

Create the connection

Click Create to finalize the connection.
The advertiser will now appear in your list of available connections. You can edit permissions or delete the connection at any time.

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Next Steps

Configuring Ad Server Targeting

Set up targeting in GAM or Microsoft Monetize

Back to Clean Room

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