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Overview

This guide walks publishers through setting up a new advertiser connection in the Clean Room. Connections allow you to share your supply-side data with advertisers for audience matching and targeting.
This guide uses your supply-side dashboard. All steps in this guide are completed in your supply-side workspace at dashboard.permutive.com.

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Understanding Connection Targets

The Organization ID you enter depends on your workflow:
WorkflowOrganization ID to EnterWhat This Does
Permutive-DrivenAdvertiser’s Organization IDConnects to the advertiser’s demand-side workspace where they create audiences
Publisher-DrivenYour own demand-side Organization IDConnects your supply-side to your demand-side workspace where you create audiences
In the publisher-driven workflow, you’re essentially connecting your two workspaces together. Your demand-side Organization ID can be found in your Clean Room dashboard under Settings.
Prerequisites:
  • Clean Room enabled for your organization
  • For Permutive-driven: Advertiser’s Organization ID (they can find this in their Permutive Settings)
  • For Publisher-driven: Your own demand-side Organization ID (found in your Clean Room dashboard Settings)

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Steps

1

Log in to the Permutive Platform

Access your Permutive Dashboard at dashboard.permutive.com.
2

Navigate to Connections

Click on the Connections tab in the menu bar.
3

Add a new connection

Click + Add Connection.
4

Enter the Organization ID

Enter the target Organization ID (format: xxxxxxxx-xxxx-xxxx-xxxx-xxxxxxxxxxxx). See Understanding Connection Targets above to determine which ID to use for your workflow.
5

Select permissions

Choose the permissions you want to grant:
  • Standard Cohorts: Allow targeting of pre-built standardized segments
  • Matched Cohorts: Allow targeting of users matched between your datasets
  • Modeled Audiences: Allow targeting of lookalike modeled audiences
  • Insights: Enable basic insights capabilities
  • Advanced Insights: Enable content read reports and advanced analytics
  • Custom Cohorts: Share specific custom cohorts for direct targeting by the advertiser
6

Create the connection

Click Create to finalize the connection.
The advertiser will now appear in your list of available connections. You can edit permissions or delete the connection at any time.

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What You’ll See

The Connections page shows your existing connections with their permission counts. You can edit or delete connections from here. Connections page showing list of advertiser connections When adding a new connection, enter the Organization ID and select the permissions you want to grant. New Connection form with Organization ID and permission toggles

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Next Steps

Configuring Ad Server Targeting

Set up targeting in GAM or Microsoft Monetize

Back to Clean Room

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