The Permutive MCP server is in a testing phase with partnering customers.
Access is invitation-only and the tool interfaces may change. If you would like
access, please contact your Permutive representative.
Scenario
A campaign is live and your ad-ops team needs to know how it’s delivering and optimize it to meet the booked requirements. Normally, you would export delivery reports from Google Ad Manager, work out in a spreadsheet which targeted cohorts are driving results, check whether the targeting can still reach what the advertiser booked, and search through your cohorts for ones to extend it with.How the Permutive MCP server powers the agent
With the Permutive MCP server, your agent is able to automate this by:- Review your campaigns — campaign delivery from Google Ad Manager is available to the agent, so you can list and filter campaigns without leaving the conversation
- Analyze performance by cohort — impressions, CTR and viewability for each targeted cohort show which audiences are driving results, and which are just taking delivery
- Close reach gaps — the agent measures current reach against the booking, and finds cohorts that correlate with the audience you’re already reaching, with the overlap, index and net-new users for each
Example conversation
Tips
- Ask for non-endemic cohorts: Saying “non-endemic” steers the agent away from more of the same category, towards audiences that behave like yours but sit outside it.
- Give the target you’re working to: Stating the booked reach lets the agent measure the gap and tell you how much headroom each option leaves.