Cohorts and Activations

User views sports article → Track Pageview event
                               ↓
                    Permutive evaluates rules
                               ↓
                    User enters "sports_enthusiast" cohort
                               ↓
                    Cohort stored in localStorage
                               ↓
                    Cohort passed to ad requests

// Get all cohorts the user belongs to
permutive.segments(function(segments) {
  console.log('All segments:', segments);
  // Output: [12345, 67890, 11111, ...]
});

// Get cohorts activated for Google Ad Manager (DFP)
permutive.segments(function(segments) {
  console.log('DFP segments:', segments);
}, 'dfp');

// Get cohorts activated for AppNexus
permutive.segments(function(segments) {
  console.log('AppNexus segments:', segments);
}, 'appnexus');

// Check if user is in a specific cohort
permutive.segment(12345, function(inCohort) {
  if (inCohort) {
    console.log('User is in cohort 12345');
    showPremiumContent();
  } else {
    console.log('User is NOT in cohort 12345');
    showStandardContent();
  }
});

permutive.ready(function() {
  // Cohort data is now available
  permutive.segments(function(segments) {
    console.log('Segments (after ready):', segments);
  });
}, 'realtime');

// Trigger when user enters/exits a cohort
permutive.trigger(12345, 'result', function(obj) {
  if (obj.result) {
    console.log('User just ENTERED cohort 12345');
  } else {
    console.log('User just EXITED cohort 12345');
  }
});

// Direct localStorage access (for debugging)
var allCohorts = JSON.parse(localStorage.getItem('_psegs') || '[]');
var dfpCohorts = JSON.parse(localStorage.getItem('_pdfps') || '[]');

// Using the DFP addon (automatic)
permutive.addon('web', { page: { type: 'article' } });
// Targeting is set automatically

// Manual targeting
permutive.segments(function(segments) {
  googletag.cmd.push(function() {
    googletag.pubads().setTargeting('permutive', segments);
  });
}, 'dfp');

permutive.segments(function(segments) {
  // Use segments for AppNexus targeting
  apntag.setKeywords('permutive', segments);
}, 'appnexus');

// User reads an article about sports
permutive.addon('web', {
  page: {
    type: 'article',
    article: {
      categories: ['sports', 'football']
    }
  }
});

// Moments later, check if they entered the sports cohort
permutive.trigger(12345, 'segment', function(inSportsCohort) {
  if (inSportsCohort) {
    console.log('User just qualified for sports cohort!');
  }
});

?__permutive.loggingEnabled=true

[Permutive] Segments updated: [12345, 67890, ...]
[Permutive] User entered segment: 12345
[Permutive] DFP segments: [12345]