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Overview

The Identifier Details page provides comprehensive visibility into each identifier’s scale, coverage, and usage across the Permutive platform. Use this view to understand identifier performance, identify optimization opportunities, and troubleshoot identity resolution issues.
Prerequisites:
  • At least one identifier configured in Identity > Identifiers
  • Identifier must have associated identity data collected

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Steps

1

Navigate to Identifiers tab

Go to Identity in the navigation menu, then open the Identifiers tab.
2

Review high-level metrics

In the Identifiers table, view volume and coverage metrics for each identifier:
  • Volume: Number of unique identities of this type
  • Coverage: Percentage of your total Permutive IDs that have this identifier
3

Open Identifier Details

Find the identifier you want to review. Click the ••• menu (three dots) next to the identifier name, then select View Details.
4

Analyze scale metrics

On the Identifier Details page, review how the identifier’s scale compares to your total universe. This helps identify:
  • Gaps in identifier coverage
  • Opportunities to expand identifier collection
  • Relative performance compared to other identifiers
5

Review platform usage

View where each identifier is being used across the Permutive platform:
  • Connectivity: Used in Connectivity imports
  • Audience Imports: Referenced in audience import configurations
  • Activations: Used for audience activation to destinations
  • Routing: Included in routing data exports
  • Data Collaboration: Used in data collaboration use cases
6

Identify optimization opportunities

Use the usage visualization to spot quick-win optimizations:
  • Identifiers with high volume but low usage may indicate untapped value
  • Identifiers used across multiple products show strong integration
  • Low coverage may indicate collection or resolution issues
Tips for using Identifier Details:
  • Compare identifier scale against your total universe to identify gaps and opportunities
  • Review product usage to highlight operational impact and value
  • Use the details view to accelerate troubleshooting by showing where an identifier is used end-to-end
  • The details view informs strategy for consolidation, expansion, or deprecation of identifiers
  • Metrics are updated regularly; allow a few hours for new data to appear
Note: The Identifier Details page shows current usage and metrics. Historical trends and detailed analytics are available in Identity Insights.

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Next Steps

Configuring Identifiers

Learn how to add and manage identifiers

Identity Insights

View detailed identity analytics and overlap analysis

Back to Identity Graph

Return to Identity Graph overview