Skip to main content

​
Overview

Access Identity Insights dashboards to visualize your identity graph, understand identifier relationships, and monitor data collection health. Identity Insights provides three main views: Slicer (identity overlap), Ingestion (data collection patterns), and Domain Overlap (cross-domain stitching).
Prerequisites:
  • Access to a Permutive workspace
  • Identity Graph configured with at least one identifier collecting data
  • Identity Insights is available to all publisher accounts

​
Steps

1

Navigate to Identity section

In the Permutive dashboard, click Identity in the navigation menu.
2

Open Identity Insights

Click on Identity Insights in the Identity section. This opens the Identity Insights dashboard with three main tabs.
3

Explore the Slicer tab

The Slicer tab (default view) displays identity overlap in a pivot table format. This shows how different identifiers relate to each other and which identifiers are commonly found together.
4

Review the Ingestion tab

Click the Ingestion tab to view daily data collection patterns. This tab shows data ingestion per day over a 7-day or 30-day period, helping you monitor the health of identity data collection.
5

Check Domain Overlap view

Click the Domain Overlap tab to see user overlap across different domains in your organization. This view helps assess cross-domain identity resolution effectiveness.
Tips for navigating Identity Insights:
  • The Slicer tab is the default view and shows the most comprehensive identifier overlap data
  • Use the Ingestion tab to monitor data collection health and identify drops in ingestion
  • Domain Overlap updates monthly (on the 1st of each month) due to query cost considerations
  • Identity overlap and ingestion data are updated daily
  • All three tabs are available to all publisher accounts with no additional setup required
Identity Insights reports on data from the Past 7 Days and Past 30 Days. If you’ve recently removed an identifier from your allow-list, it may still appear in reports for a period based on these time ranges.

​
Next Steps

Understanding Identity Overlap

Learn how to interpret the Slicer tab pivot table

Monitoring Data Ingestion

Use the Ingestion tab to track data collection

Back to Identity Insights

Return to Identity Insights overview