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Overview

This guide walks you through configuring Standard Cohorts in the Permutive Dashboard. By enabling or disabling specific cohorts, you control which pre-built audience segments are included in ad requests when users qualify for them.
Prerequisites:
  • Standard Cohorts must be initially enabled by Support
  • Access to the Permutive Dashboard with Standard Cohorts permissions

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Steps

1

Navigate to Standard Cohorts

In the Permutive Dashboard, go to Audience > Standard Cohorts to access the configuration page.
2

Review available cohorts

The Standard Cohorts list displays all available cohorts with the following information:
  • Name: The cohort name based on IAB Audience Taxonomy (e.g., “Academic Interests”, “Automotive”, “Books and Literature”)
  • Type: The type of this audience
  • ID: The unique cohort identifier
  • Users: The size of the audience
  • Active: Toggle switch to enable or disable the cohort
3

Enable or disable individual cohorts

Use the Active toggle switch next to any cohort to turn it on or off. When a cohort is active, it will be included in ad requests for users who qualify for that cohort.
4

Search for specific cohorts (optional)

Click the Filter button to search for specific cohorts by name or category. This is useful when working with the ~200 available Standard Cohorts.
5

Enable/Disable all cohorts (optional)

To enable or disable all Standard Cohorts at once, click the Enable/Disable All button at the top of the page.

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Next Steps

Back to Standard Cohorts

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