Overview
This guide walks you through configuring Standard Cohorts in the Permutive Dashboard. By enabling or disabling specific cohorts, you control which pre-built audience segments are included in ad requests when users qualify for them.Prerequisites:
- Standard Cohorts must be initially enabled by Support
- Access to the Permutive Dashboard with Standard Cohorts permissions
Steps
1
Navigate to Standard Cohorts
In the Permutive Dashboard, go to Audience > Standard Cohorts to access the configuration page.
2
Review available cohorts
The Standard Cohorts list displays all available cohorts with the following information:
- Name: The cohort name based on IAB Audience Taxonomy (e.g., “Academic Interests”, “Automotive”, “Books and Literature”)
- Type: The type of this audience
- ID: The unique cohort identifier
- Users: The size of the audience
- Active: Toggle switch to enable or disable the cohort
3
Enable or disable individual cohorts
Use the Active toggle switch next to any cohort to turn it on or off. When a cohort is active, it will be included in ad requests for users who qualify for that cohort.
4
Search for specific cohorts (optional)
Click the Filter button to search for specific cohorts by name or category. This is useful when working with the ~200 available Standard Cohorts.
5
Enable/Disable all cohorts (optional)
To enable or disable all Standard Cohorts at once, click the Enable/Disable All button at the top of the page.
Next Steps
Back to Standard Cohorts
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