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Overview

Enable Standard Contextual Cohorts by activating a content classification provider in your workspace. Once enabled, Permutive automatically generates ready-made contextual audience segments based on standardized taxonomies like IAB Content Taxonomy 2.0.
Prerequisites:
  • Access to the Permutive Dashboard with admin permissions
  • Contextual Cohorts add-on included in your contract
  • Content classification provider enabled in your contract OR your own API key for a supported provider (e.g., IBM Watson)

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Steps

1

Navigate to the Contextual Catalog

In the Permutive Dashboard, navigate to Contextual > Catalog.
2

Review available classification providers

Browse the available content classification providers in the catalog. IBM Watson is the most common provider for Standard Contextual Cohorts as it uses IAB Content Taxonomy 2.0.
3

Enable your classification provider

If the provider is included in your Permutive contract: Contact your Customer Success Manager to activate the provider for your workspace.If you have a direct relationship with the provider: Toggle “Use your own API key” and enter your API credentials.
4

Wait for cohort generation

After enabling the provider, Permutive will begin classifying your content and automatically generating Standard Contextual Cohorts. This process typically takes a few hours as pages are classified.
5

Verify cohorts are created

Navigate to Contextual in the Permutive Dashboard to view your Standard Contextual Cohorts. You should see cohorts for each category in the taxonomy (approximately 1,500 cohorts for IAB Content 2.0).

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What Happens After Enabling

Once your classification provider is active:
  • Automatic cohort generation: Permutive creates Standard Contextual Cohorts for every category in your provider’s taxonomy
  • Continuous classification: New pages are automatically classified as they are published
  • Real-time assignment: Users browsing classified pages are added to the appropriate Standard Contextual Cohorts in real-time
  • No manual maintenance: Unlike custom Contextual Cohorts, Standard Contextual Cohorts are maintained automatically
Allow time for initial classification: It may take several hours after enabling a provider for your content to be classified and Standard Contextual Cohorts to appear in your dashboard. Contact your Customer Success Manager if cohorts don’t appear within 24 hours.

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Next Steps

Activating Standard Contextual Cohorts

Activate cohorts to ad servers and SSPs

Setting Up Google PPS

Generate PPS mapping files and upload to Google Ad Manager

Back to Standard Contextual Cohorts

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