Overview
Activate Standard Contextual Cohorts to your ad server to enable contextual targeting in your advertising campaigns. Standard Contextual Cohorts can be activated to Google Ad Manager (GAM) and Xandr.Prerequisites:
- Standard Contextual Cohorts are automatically created when your account has both Contextual Cohorts and at least one content classification provider providing IAB category classifications enabled
- Google Ad Manager or Xandr integration configured in the Permutive Dashboard
- Appropriate permissions to manage cohort activations
Steps
Navigate to Standard Cohorts
In the Permutive Dashboard, navigate to Contextual > Standard Cohorts to view your Standard Contextual Cohorts.
Enable activation destination
Enable the relevant activation destination (Google Ad Manager or Xandr). For Google Ad Manager, Standard Contextual Cohorts use the
prmtvctx key for key-value targeting.Understanding Activation Behavior
Standard Contextual Cohorts behave differently from behavioral cohorts:| Aspect | Standard Contextual Cohorts | Custom Cohorts |
|---|---|---|
| Activation timing | Real-time on each pageview | Updated periodically based on user behavior |
| Scope | Page-level (no user tracking) | User-level |
| Consent | No consent required | May require consent depending on regulations |
| Targeting | Targets content, not users | Targets users based on past behavior |
Supported Activation Destinations
Standard Contextual Cohorts can currently be activated to:- Google Ad Manager
- Xandr