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Overview

Activate Standard Contextual Cohorts to your ad server to enable contextual targeting in your advertising campaigns. Standard Contextual Cohorts can be activated to Google Ad Manager (GAM) and Xandr.
Prerequisites:
  • Standard Contextual Cohorts are automatically created when your account has both Contextual Cohorts and at least one content classification provider providing IAB category classifications enabled
  • Google Ad Manager or Xandr integration configured in the Permutive Dashboard
  • Appropriate permissions to manage cohort activations

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Steps

1

Navigate to Standard Cohorts

In the Permutive Dashboard, navigate to Contextual > Standard Cohorts to view your Standard Contextual Cohorts.
2

Select a cohort

Click into the Standard Contextual Cohort you want to activate.
3

Enable activation destination

Enable the relevant activation destination (Google Ad Manager or Xandr). For Google Ad Manager, Standard Contextual Cohorts use the prmtvctx key for key-value targeting.
4

Verify activation in your ad server

Check your ad server to confirm that the Standard Contextual Cohort is receiving real-time updates:
  • Google Ad Manager: Check key-value targeting for prmtvctx values
  • Xandr: Verify segment IDs appear in your platform’s audience list

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Understanding Activation Behavior

Standard Contextual Cohorts behave differently from behavioral cohorts:

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Supported Activation Destinations

Standard Contextual Cohorts can currently be activated to:
  • Google Ad Manager
  • Xandr

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Next Steps

Setting Up Google PPS

Generate PPS mapping files for Google Ad Manager

Contextual Integrations

View all contextual integration options

Back to Standard Contextual Cohorts

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