The Permutive MCP server is in a testing phase with partnering customers.
Access is invitation-only and the tool interfaces may change. If you would like
access, please contact your Permutive representative.
Scenario
A brief lands with your ad-ops or sales team. Normally, you would spend a lot of time researching suitable cohorts, analyzing combinations of them, and creating insights to share with the customer, creating graphs offline in a spreadsheet.How the Permutive MCP server powers the agent
With the Permutive MCP server, your agent is able to automate this by:- Find suitable cohorts — our advanced semantic search surfaces cohorts without requiring direct keyword matches, and can intelligently find ones you may not have thought to look for
- Combine and measure audiences to fit the brief — the agent can iterate through many different combinations of cohorts to find the best fit based on reach, engagement, platform, property and other factors
- Explain and illustrate the audience — understand the make-up of your audience by property, platform, engagement, and the interests it over-indexes on, ready to drop into your response
Example conversation
Tips
- Work step by step: You can ask for everything in one prompt, but working through each stage lets you drop a cohort, change the target, or try another market before the agent moves on.
- Say what the output is for: “For an RFP response” or “for a client deck” shapes how the agent presents results. Ask for tables and charts explicitly.