Collective Audience (formerly BeOp) enables publishers to collect first-party survey data and optionally retarget Permutive cohorts within their survey platform.
Collective Audience (formerly BeOp) allows you to run multiple-choice surveys on your site. This declared first-party data is useful for building cohorts for demographics or purchase intent targeting.This is a Source integration where Collective Audience has integrated with Permutive, meaning you enable the integration from within the Collective Audience platform after Permutive configures a custom event in your workspace.Use cases include:
Build cohorts based on survey responses (e.g., demographic segments, purchase intent)
Track survey completion and question-level responses for advanced segmentation
Optionally activate Permutive cohorts to Collective Audience for targeted surveys
Custom SurveyResponse Event: Contact your Permutive Customer Success Manager (CSM) to configure the SurveyResponse custom event on your workspace. This event must be preconfigured before using this integration.
Access to Collective Audience Platform: You must have access to the Collective Audience dashboard where you can configure integrations.
Verify with your CSM: Confirm that this collector is part of your Permutive plan.
Contact your Permutive Customer Success Manager (CSM) to configure the SurveyResponse custom event on your workspace.The SurveyResponse event is collected for every survey answer. If a survey has multiple questions, an event is emitted for each question.This is a prerequisite that must be completed before proceeding with the Collective Audience configuration.
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Configure in Collective Audience
In the Collective Audience platform:
Navigate to the DMP integration settings.
Add your Permutive Project ID (found in your Permutive dashboard project settings).
Once configured, survey responses from Collective Audience will automatically be sent to Permutive as SurveyResponse events.To verify:
Navigate to the Permutive dashboard.
Go to Events and look for the SurveyResponse event type.
Check that survey response data is being collected.
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Build Survey-Based Cohorts
Once event collection is verified, you can build cohorts based on survey responses. In the Permutive cohort builder, the SurveyResponse event will appear in the event dropdown list.For example, you can create cohorts for:
Users who completed a specific survey
Users who answered a particular question with a specific response (e.g., users who answered “Female” to a gender question)
Demographic segments (e.g., users who answered “25-34” to an age question)
Purchase intent (e.g., users interested in specific product categories)
Show Optional: Retarget Permutive Cohorts in Collective Audience
To enable Permutive cohort retargeting within Collective Audience (optional feature):Prerequisites for Cohort Retargeting:
Ensure ‘UpdateAll’ access to the Cohort API at the Organizational, Workspace, or API-Key level.
No additional Web SDK configuration is required. The Permutive SDK must be deployed on your site, and Collective Audience will automatically send survey response data to Permutive once configured in their platform.
With your Collective Audience integration setup, you’ll see the following additional event types collected in Permutive:
SurveyResponse
The SurveyResponse event is emitted for each answer to a survey question. If a survey contains multiple questions, a SurveyResponse event is sent for each question answered.
SurveyResponse events are not appearing in Permutive
Solution:
Verify that the SurveyResponse custom event has been created on your Permutive workspace. Contact your CSM if this step was missed.
Confirm that you have entered the correct Permutive Project ID in the Collective Audience DMP integration settings.
Check that the Permutive SDK is deployed on the pages where Collective Audience surveys are running.
Use your browser’s developer console to check for any JavaScript errors that might prevent event collection.
Cohort retargeting is not working in Collective Audience
Solution:
Verify that you have ‘UpdateAll’ access to the Cohort API. Contact Technical Services to confirm API permissions.
Check that you have generated a valid API key from the Permutive dashboard and entered it correctly in Collective Audience.
Ensure “Activate Permutive retargeting” is enabled in Collective Audience settings and “Permutive API” mode is selected.
Confirm that the cohorts you want to retarget are active and have users.
Survey responses are missing some fields
Solution:
Not all survey types may populate all fields in the SurveyResponse event. The audience_question_match, audience_answer_match, and audience_survey_match fields are Collective Audience technical fields that may not be populated for all survey configurations.
Verify the survey configuration in Collective Audience to ensure the expected fields are being sent.
