Activate Permutive cohorts to Pinterest for custom audience targeting in real-time. Send cohorts to multiple Pinterest accounts for promoted pin campaigns.
Using the Pinterest Pixel integration, you can send rich cohort information to multiple Pinterest accounts for targeting. These audiences are passed to Pinterest in real-time, enabling you to run custom audiences and target promoted pins at Permutive cohorts.This integration is a Destination:
Destination: Permutive sends cohort membership data to Pinterest via the Pinterest pixel, which can then be used for targeting in Pinterest advertising campaigns.
Use cases include:
Target Pinterest users with promoted pins based on Permutive cohorts
Build custom audiences for Pinterest campaigns using real-time cohort data
Activate cohorts to multiple Pinterest accounts for different brands or campaigns
Retarget users who visited your website on Pinterest
Navigate to the Permutive Dashboard and go to Settings > Integrations.Click Add Integration and select Pinterest.You’ll need to configure the integration with your unique Tag ID obtained from Pinterest (see Prerequisites).Click Add Pinterest to complete the setup.
The integration will be available for use in approximately 20 minutes.
2
Activate Cohorts to Pinterest
Once the integration is enabled, you can activate cohorts to your default Pinterest account:
Navigate to a cohort in the Permutive Dashboard
Toggle on the Pinterest activation for that cohort
The cohort will be sent to Pinterest in real-time
3
Verify Setup
In your Pinterest Ads account, navigate to Ads > Audiences
You should see audiences corresponding to your activated Permutive cohorts
These audiences can now be used for targeting in your Pinterest ad campaigns
Show Advanced: Sending Cohorts to Multiple Pinterest Accounts
If you want to send cohorts to multiple Pinterest accounts (for example, different brands or campaigns), you can configure this at the cohort activation level:
1
Create Cohort Activation
In the Permutive Dashboard, go to Cohort Activation
Click + Add Activation
Select the Pinterest tile
2
Configure Alternative Tag ID
When creating the activation, you’ll see a field to input a Tag ID.
To send to an alternative Pinterest account, enter that account’s Tag ID here
If you leave this field blank, the default Tag ID configured during integration setup will be used
3
Select Cohorts
Choose the cohort(s) you want to push to this Pinterest account and save the activation.
This allows you to send different cohorts to different Pinterest accounts without needing to set up multiple integrations in the Permutive Dashboard.
The Pinterest Pixel integration is configured entirely through the Permutive Dashboard. Once enabled, the Permutive Web SDK will automatically send cohort membership data to Pinterest via the Pinterest pixel.No additional web implementation is required beyond the standard Permutive SDK deployment.
Pinterest cohort activation via Permutive is currently only supported on Web through the Pinterest Pixel integration.
Pinterest cohort activation via Permutive is currently only supported on Web through the Pinterest Pixel integration.
The Pinterest integration is a Destination integration that sends cohort membership data from Permutive to Pinterest. It does not collect events into Permutive.When a cohort is activated to Pinterest, Permutive sends cohort membership information to Pinterest via the Pinterest pixel, which Pinterest uses to build custom audiences for targeting in ad campaigns.
