DirectionDestination
Environment
Web
Capability
Cohort Activation
SDK RequiredYes
Product(s) RequiredCore Platform
LinkedIn is the world’s largest professional network, offering unique targeting capabilities for reaching business decision-makers.
Overview
LinkedIn is the world’s largest professional network, offering unique targeting capabilities for reaching business decision-makers and professionals. Permutive can integrate with LinkedIn to enable cohort activation through LinkedIn’s Matched Audiences feature. This integration is currently available on a case-by-case basis. It is not yet available as a self-serve integration in the Permutive Dashboard. If you are interested in enabling this integration for your organization, please reach out to your Customer Success Manager. Use cases include:- Activate Permutive cohorts for targeting LinkedIn advertising campaigns
- Retarget website visitors on LinkedIn using first-party data
- Reach professional audiences with content aligned to their interests
Environment Compatibility
| Environment | Supported | Notes |
|---|---|---|
| Web | Yes | — |
| iOS | No | — |
| Android | No | — |
| CTV | No | — |
| API Direct | No | — |
Prerequisites
- Permutive SDK: The Permutive SDK must be installed on your website
- Email Collection: Your site must collect user email addresses for audience matching
- LinkedIn Campaign Manager Access: You must have access to LinkedIn Campaign Manager
- Customer Success Manager Contact: This integration requires assisted setup - contact your CSM to begin
Setup
Contact Your Customer Success Manager
This integration is not yet available as a self-serve option in the Permutive Dashboard. To get started, reach out to your Customer Success Manager who will work with you to enable and configure the integration for your specific needs.
Implementation Support
Technical Services will provide technical guidance and support throughout the implementation process.
Data Types
Cohort Activation
Cohort Activation
Permutive cohorts are exported as hashed email addresses and synced to LinkedIn as Matched Audiences, enabling audience targeting in LinkedIn Campaign Manager.
SHA-256 hashed email addresses of users in the Permutive cohort.
Troubleshooting
Need assistance with this integration?
Need assistance with this integration?
Since this integration requires assisted setup, please contact your Customer Success Manager for any troubleshooting needs or questions about implementation.
Changelog
For detailed changelog information, visit our Changelog.