Skip to main content
If you need to change the definition of the publisher users your model is learning from, you can edit the properties of the seed segment.

​
How to Edit

It can take up to 7 days for the new seed definition to be reflected. Until the model next retrains, your existing lookalike cohorts continue to function based on the previous version of the model.

​
Impact on Existing Cohorts

When the model finishes retraining with the new seed data:
  • All lookalike cohorts created from that model will automatically update to reflect the new behavioral patterns.
  • You do not need to recreate the lookalike cohorts manually.
  • The Precision vs. Reach curve may shift based on the new data.
If you delete the seed segment entirely, the model will stop receiving new data and will eventually become less accurate, though existing lookalike cohorts will continue to work for a period of time.