If a lookalike model is no longer needed, you can delete it from the Permutive dashboard.
How to Delete
Go to Modeled Cohorts > Models.
Find the model you wish to remove and click the Delete (trash can) icon.
A confirmation dialog will appear. Review the impact and confirm the deletion.
Impact of Deletion
When you delete a lookalike model:
- Retraining Stops: The model will no longer be updated daily.
- Associated Cohorts: Any lookalike cohorts created from this model will also be removed from your project.
- Active Campaigns: If any of these cohorts are currently being targeted in your ad server or DSP, those campaigns will stop receiving new users for those segments.
Deletion is permanent. Ensure that no active campaigns are relying on the lookalike cohorts associated with the model before proceeding.
