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Documentation Index

Fetch the complete documentation index at: https://docs.permutive.com/llms.txt

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Insights analyze the users visiting your sites & apps so that you can plan, optimize, and report on your direct-sold campaigns. Permutive offers various insights products that align with key stages of the campaign lifecycle:
  1. Sales / Planning: insights products focused on helping you to find the best audience for a given campaign opportunity / brief with the ability to analyze their broader behaviors and characteristics in order to build a compelling sales narrative.
  2. Deliver / Optimization: insights that leverage campaign delivery and performance data from ad servers (GAM, Xandr and Equativ primarily supported) to understand key characteristics of users who have engaged with the campaign and identify new targeting opportunities for improved performance.
The primary metric that Permutive’s Insights capabilities report on is reach. Insights are designed for publishers to respond to briefs from advertisers by demonstrating their reach for the audiences the brand cares about, for planning campaigns through reach forecasts, for optimizing campaigns mid-flight against reach objectives, and to create data-rich insights post-campaign that provide evidence to the advertiser on how their delivery performed from a reach perspective.