Dailymotion
DirectionDestination
Environment
Web
Capability
Cohort ActivationEvent Collection
SDK RequiredYes
Product(s) RequiredCore Platform
Dailymotion is a global video platform that enables content creators and advertisers to reach diverse audiences worldwide.
Overview
Dailymotion is a global video platform that enables publishers to deliver video content and monetize through advertising. Permutive can integrate with Dailymotion to enable cohort activation for video ad targeting, as well as video event collection for audience building. This integration is currently available on a case-by-case basis. It is not yet available as a self-serve integration in the Permutive Dashboard. If you are interested in enabling this integration for your organization, please reach out to your Customer Success Manager. Use cases include:- Activate Permutive cohorts for targeting video ads served through Dailymotion
- Collect video engagement events (e.g. play, pause, progress) for audience building
- Improve video ad performance using audience segments built in Permutive
- Enhance programmatic video advertising with first-party data
Environment Compatibility
| Environment | Supported | Notes |
|---|---|---|
| Web | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| CTV | Yes | — |
| API Direct | No | — |
Prerequisites
- Permutive SDK: The Permutive SDK must be installed on your website
- Dailymotion Video Player: You must have Dailymotion video player deployed on your site
- Customer Success Manager Contact: This integration requires assisted setup - contact your CSM to begin
Setup
Contact Your Customer Success Manager
This integration is not yet available as a self-serve option in the Permutive Dashboard. To get started, reach out to your Customer Success Manager who will work with you to enable and configure the integration for your specific needs.
Implementation Support
Technical Services will provide technical guidance and support throughout the implementation process, including configuration of your Dailymotion player to pass Permutive cohorts for ad targeting.
Data Types
Cohort Activation
Cohort Activation
Permutive cohorts are passed to Dailymotion as key-value pairs on video ad requests, enabling real-time targeting based on your audience segments.
Comma-separated list of Permutive cohort IDs that the user belongs to.
Troubleshooting
Need assistance with this integration?
Need assistance with this integration?
Since this integration requires assisted setup, please contact your Customer Success Manager for any troubleshooting needs or questions about implementation.
Changelog
For detailed changelog information, visit our Changelog.