Microsoft Monetize

Documentation Index

Fetch the complete documentation index at: https://docs.permutive.com/llms.txt

Use this file to discover all available pages before exploring further.

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Microsoft Monetize (SSP)

Microsoft Monetize (formerly Xandr, AppNexus) is Microsoft’s programmatic advertising platform for advanced audience targeting and campaign management.

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Overview

• Destination: Permutive cohorts are activated and passed to Microsoft Monetize SSP in real-time through bid requests, enabling advertisers to target your first-party audience segments programmatically.

• Cookie-less audience activation at scale: Activate Permutive cohort signals programmatically via the bidstream without reliance on third-party cookies, enabling addressable reach across all users
• Private Marketplace (PMP) deals: Use Custom Cohorts, DCR Cohorts, and Curated Cohorts to create premium, curated inventory packages for direct buyer relationships
• Open Marketplace (OMP) monetization: Leverage Standard Cohorts to make your audiences available to demand partners in the open auction, increasing bid density and CPMs
• Maximize programmatic yield: Make Permutive audiences available through Microsoft’s ad exchange to increase competition and drive higher CPMs

• ✅ Custom Cohorts - Publisher-defined audiences created in the Permutive dashboard
• ✅ Standard Cohorts - Cohort signals conforming to a standardized taxonomy (e.g. IAB)
• ✅ Curation Cohorts - Curated cross-publisher signals from Permutive’s Curation offering
• ✅ Data Clean Room Cohorts - Privacy-safe audience activation through Permutive’s Data Clean Room

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Environment Compatibility

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Prerequisites

• Microsoft Monetize SSP Account - You must have an active Microsoft Monetize (Xandr) SSP account
• Permutive SDK - The Permutive Web SDK must be deployed on your site
• Prebid.js with Permutive RTD Module - Prebid.js must be configured with the Permutive Real-Time Data (RTD) module to pass cohort data to Microsoft Monetize
• Bidder Adapter - Either the appnexus or msft bidder adapter must be configured in your Prebid.js setup (this is the bidder code for Microsoft Monetize).

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Setup

pbjs.setConfig({
  realTimeData: {
    dataProviders: [
      {
        name: "permutive",
        waitForIt: true,
        params: {
          maxSegs: 500,
        },
      },
    ],
  },
});

pbjs.setConfig({
  realTimeData: {
    dataProviders: [{
      name: 'permutive',
      params: {
        enforceVendorConsent: true  // Require TCF vendor consent for Permutive (ID: 361)
      }
    }]
  }
})

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Data Types

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Troubleshooting

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Changelog