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StackAdapt

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StackAdapt

StackAdapt is a self-serve programmatic advertising platform enabling advertisers to plan, execute, and manage data-driven digital advertising campaigns across display, native, video, CTV, audio, and in-game channels.

Setup

Troubleshooting

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Overview

Permutive syncs your audiences to StackAdapt on a daily basis, so you can target them in programmatic campaigns across display, native, video, CTV, audio, and in-game channels. Data flows one way — from Permutive to StackAdapt. Once synced, your cohorts appear as audiences in StackAdapt, ready for campaign targeting. Use cases include:
  • Audience activation: Make your Permutive cohorts available for targeting in StackAdapt campaigns
  • Cross-device reach: Reach audiences across web, mobile, and CTV environments
  • Programmatic deals: Offer enriched audiences to advertisers via private marketplace deals, increasing eCPMs
  • First-party data monetization: Use first-party behavioral data in programmatic campaigns without relying on third-party cookies

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Environment Compatibility

EnvironmentSupportedNotes
WebVia StackAdapt Cookie or hashed email
iOSVia IDFA or hashed email
AndroidVia AAID or hashed email
CTVVia IP Address
API DirectNot supported

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Prerequisites

  • StackAdapt account — An active StackAdapt DSP account.
  • StackAdapt Account ID — Your unique Account ID. If you don’t have this, contact your StackAdapt account team.
  • Integration enabled by Permutive — Contact your Permutive Customer Success Manager to set up the integration. Your CSM will configure the integration using your Account ID and the identity types needed for your environments.

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Setup

Your Permutive CSM handles the integration setup, including connecting your StackAdapt Account ID and configuring which identity types to sync. Once the integration is enabled, you can start activating cohorts.
1

Activate cohorts

In the Permutive Dashboard, go to your cohorts and enable the “StackAdapt (ID-based)” activation toggle for each cohort you want to sync to StackAdapt.
Cohort data syncs to StackAdapt daily. Changes to cohort membership are reflected within 24 hours of the next scheduled sync.
2

Verify in StackAdapt

After the first sync completes (within 24 hours), check your StackAdapt dashboard to confirm that your audiences appear with names matching your Permutive cohorts.

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Data Types

Permutive sends cohort membership data to StackAdapt on a daily basis. Each synced cohort appears as a targetable audience in StackAdapt using the same name as in Permutive.
  • Sync frequency: Daily
  • Updates: Changes to cohort membership (users entering or exiting) are reflected in the next sync
  • Full refresh: A complete refresh of all audience data occurs every 30 days

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Troubleshooting

Possible causes:
  • The integration was recently enabled and data hasn’t synced yet
  • Cohorts are not activated for StackAdapt in the Permutive Dashboard
What to do:
  1. Check that your cohorts have the “StackAdapt (ID-based)” toggle enabled
  2. Wait 24–48 hours after initial activation for the first sync to complete
  3. Confirm that your cohorts have active members in Permutive
  4. Contact your Permutive CSM if audiences still don’t appear
Cause: Audience sizes in StackAdapt may be smaller than expected due to identity matching rates.What to do:
  1. Ask your Permutive CSM to check that identity collection is working for your selected identity types
  2. Consider enabling SHA-256 hashed email as an additional identity type to improve match rates
  3. Review your cohort rules to ensure they’re not too restrictive
  4. Allow 24–48 hours after initial activation for audiences to fully populate
Cause: Cohort membership changes are not immediate — data syncs daily.What to do:
  1. Allow up to 24 hours for changes to appear
  2. Verify the cohort still has the “StackAdapt (ID-based)” toggle enabled
  3. Contact your Permutive CSM if data consistently fails to update after 48 hours
Cause: When you disable a cohort activation in Permutive, the corresponding audience in StackAdapt has a 30-day expiry and will not be removed immediately.What to expect:
  1. After disabling, no new data is sent for that segment
  2. The segment remains visible in StackAdapt for up to 30 days before it expires automatically
  3. If you need a segment removed sooner, contact StackAdapt directly

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Changelog

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March 2026

  • Initial release of StackAdapt DSP integration
  • Audience activation support for Web, iOS, Android, and CTV environments
For detailed changelog information, visit our Changelog.