Skip to main content

​
Overview

Configuring Google Curate enables your cohort signals to flow to Google’s curation marketplace. This allows Permutive to package your audience signals into multi-publisher curated deals available to advertisers through Google Curate.
Prerequisites:
  • Active Google Ad Manager account
  • Permutive Web SDK deployed and operational
  • Standard or Custom Cohorts enabled for Curation
  • Signed Curation Order Form

​
Steps

1

Enable Curation Settings in GAM

Navigate to Google Ad Manager and enable curation settings:
  1. Log in to Google Ad Manager
  2. Go to Admin > Curation settings
  3. Click Enable sharing
  4. Important: Select the “Publisher Deploy” option
Selecting “Publisher Deploy” is critical because you already have the Permutive SDK in place, so no additional deployment steps are required.Reference: Google’s official guide to configuring curation settings
2

Enable Permutive Secure Signals

Turn on Permutive as a secure signal provider in GAM:
  1. In Google Ad Manager, navigate to Admin > Secure signals
  2. Search for “Permutive” in the signal providers list
  3. Click to enable the Permutive signal
  4. Verify that “Web integration deployment” is set to “Publisher Deploy”
Reference: Google’s Secure Signals documentation
3

Verify Configuration

After completing the setup, verify that your domains are appearing in Permutive’s Google Curate seat:
  1. Contact your Permutive Customer Success Manager to verify your domains are visible in reporting
  2. Allow 24-48 hours for data to begin flowing after configuration
If your domains are not appearing after setup, verify both steps above were completed:
  • Curation settings are enabled with “Publisher Deploy” selected
  • Permutive secure signal is turned on in Secure Signals settings
Common Setup Issues:
  • If domains don’t appear in Google Curate reporting, double-check that both the Curation settings AND Secure Signals are enabled
  • Ensure “Publisher Deploy” is selected in both the Curation settings tab and the Secure Signals configuration
  • Contact Permutive Technical Services if issues persist after verifying all settings

​
Next Steps

Managing Cohort Exclusions

Control which cohorts participate in curation

Configuring Prebid for Curation

Set up Prebid-based curation

Back to Curation

Return to Curation overview