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Overview

Advertisers or clients may ask you to ingest their first-party cohorts to use as second-party data for analysis of a campaign. This guide covers how to set up the LiveRamp connection and have the data ingested into Permutive.
Prerequisites:
  • The advertiser/client must have a LiveRamp Connect account already set up
  • Your Permutive Organization ID (found in Settings in the Permutive Dashboard)

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Setup Steps

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Set Up in LiveRamp

Ask the advertiser or client to follow these steps in their LiveRamp account:
1

Navigate to LiveRamp Connect

Log in to LiveRamp Connect and select Distribute Data.
2

Create a New Destination Account

Select + New Destination Account.
3

Search for Permutive

Search for permutive in the search bar.
4

Activate the Permutive Tile

Hover the cursor towards the bottom of the tile and select Activate. Three options will appear — activate either:
  • Permutive 1P Onboarding, or
  • Permutive - Data Marketplace - Customer
5

Fill in Configuration Details

Complete each field:
FieldExample
End DateJuly 14, 2025 (can be removed altogether)
Advertiser NameThe advertiser’s name (not the publisher’s name)
Permutive Organization IDYour Organization ID from Settings
Destination Account NamePublisher/Permutive - 01/14/2025
6

Create the Destination Account

Review the input and press Create Destination Account.
7

Add Cohorts to Distribution

Select the cohort(s) to send over and select Add to Distribution. The cohorts will be delivered to the Permutive platform within 3 days.

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Ingestion by Permutive

When your client has confirmed they have sent their cohorts:
  1. Contact support@permutive.com to let the team know so they can keep you updated on the progress of the ingestion.
  2. Once the cohorts have been received by Permutive, they will take up to 3 days to ingest (providing there are no errors in how the data has been sent by the client).

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Creating Cohorts with the Ingested Data

Once the Permutive support team has confirmed the cohorts are available:
1

Navigate to Custom Cohorts

Go to Audience > Custom Cohorts in the Permutive Dashboard.
2

Create a New Cohort

Select + Add Cohort.
3

Add First-Party Rules (Optional)

Set up any first-party rules you’d like to combine.
4

Add Audience Imports Condition

Choose +OR or +AND, then select Audience Imports.
5

Select the Segment

Search for and select the relevant second-party segment.
6

Save

Save the cohort.

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Support

If you have any questions, contact customer support by emailing support@permutive.com.

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Next Steps

Second-Party Data Overview

Learn about second-party data concepts in Permutive

Configure Taxonomy

Set up segment taxonomy for your imported data