Events API
Introduction
Capture behavioral and contextual data
An event is an action a user takes on one of your environments, such as a site or app. Examples include viewing a page, clicking an article, pausing a video, or scrolling down a page/view.
Events are a core data abstraction within the Permutive platform, typically used to capture user behavioral and contextual data. They are one the primary building inputs to building cohorts, activating audiences, and warehousing data for subsequent analysis.