> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Configuring Standard Cohorts

> How to manage which Standard Cohorts are active and included in ad requests

## Overview

This guide walks you through configuring Standard Cohorts in the Permutive Dashboard. By enabling or disabling specific cohorts, you control which pre-built audience segments are included in ad requests when users qualify for them.

<Info>
  **Prerequisites:**

  * Standard Cohorts must be initially enabled by [Support](mailto:support@permutive.com)
  * Access to the Permutive Dashboard with Standard Cohorts permissions
</Info>

## Steps

<Steps>
  <Step title="Navigate to Standard Cohorts">
    In the Permutive Dashboard, go to **Audience** > **Standard Cohorts** to access the configuration page.
  </Step>

  <Step title="Review available cohorts">
    The Standard Cohorts list displays all available cohorts with the following information:

    * **Name**: The cohort name based on IAB Audience Taxonomy (e.g., "Academic Interests", "Automotive", "Books and Literature")
    * **Type**: The type of this audience
    * **ID**: The unique cohort identifier
    * **Users**: The size of the audience
    * **Active**: Toggle switch to enable or disable the cohort
  </Step>

  <Step title="Enable or disable individual cohorts">
    Use the **Active** toggle switch next to any cohort to turn it on or off. When a cohort is active, it will be included in ad requests for users who qualify for that cohort.
  </Step>

  <Step title="Search for specific cohorts (optional)">
    Click the **Filter** button to search for specific cohorts by name or category. This is useful when working with the \~200 available Standard Cohorts.
  </Step>

  <Step title="Enable/Disable all cohorts (optional)">
    To enable or disable all Standard Cohorts at once, click the **Enable/Disable All** button at the top of the page.
  </Step>
</Steps>

## Next Steps

<CardGroup cols={2}>
  <Card title="Back to Standard Cohorts" icon="arrow-left" href="/products/signals/cohorts/standard">
    Return to product overview
  </Card>
</CardGroup>