> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Enabling Standard Contextual Cohorts

> How to enable content classification providers to generate Standard Contextual Cohorts

## Overview

Enable Standard Contextual Cohorts by activating a content classification provider in your workspace. Once enabled, Permutive automatically generates ready-made contextual audience segments based on standardized taxonomies like IAB Content Taxonomy 2.0.

<Info>
  **Prerequisites:**

  * Access to the Permutive Dashboard with admin permissions
  * Contextual Cohorts add-on included in your contract
  * Content classification provider enabled in your contract OR your own API key for a supported provider (e.g., IBM Watson)
</Info>

## Steps

<Steps>
  <Step title="Navigate to the Contextual Catalog">
    In the Permutive Dashboard, navigate to *Contextual > Catalog*.
  </Step>

  <Step title="Review available classification providers">
    Browse the available content classification providers in the catalog. IBM Watson is the most common provider for Standard Contextual Cohorts as it uses IAB Content Taxonomy 2.0.
  </Step>

  <Step title="Enable your classification provider">
    **If the provider is included in your Permutive contract**: Contact your Customer Success Manager to activate the provider for your workspace.

    **If you have a direct relationship with the provider**: Toggle "Use your own API key" and enter your API credentials.
  </Step>

  <Step title="Wait for cohort generation">
    After enabling the provider, Permutive will begin classifying your content and automatically generating Standard Contextual Cohorts. This process typically takes a few hours as pages are classified.
  </Step>

  <Step title="Verify cohorts are created">
    Navigate to *Contextual* in the Permutive Dashboard to view your Standard Contextual Cohorts. You should see cohorts for each category in the taxonomy (approximately 1,500 cohorts for IAB Content 2.0).
  </Step>
</Steps>

## What Happens After Enabling

Once your classification provider is active:

* **Automatic cohort generation**: Permutive creates Standard Contextual Cohorts for every category in your provider's taxonomy
* **Continuous classification**: New pages are automatically classified as they are published
* **Real-time assignment**: Users browsing classified pages are added to the appropriate Standard Contextual Cohorts in real-time
* **No manual maintenance**: Unlike custom Contextual Cohorts, Standard Contextual Cohorts are maintained automatically

<Tip>
  **Allow time for initial classification**: It may take several hours after enabling a provider for your content to be classified and Standard Contextual Cohorts to appear in your dashboard. Contact your Customer Success Manager if cohorts don't appear within 24 hours.
</Tip>

## Next Steps

<CardGroup cols={2}>
  <Card title="Activating Standard Contextual Cohorts" icon="bullhorn" href="/guides/signals/cohorts/standard-contextual/activating-standard-contextual-cohorts">
    Activate cohorts to ad servers and SSPs
  </Card>

  <Card title="Setting Up Google PPS" icon="file-csv" href="/guides/signals/cohorts/standard-contextual/setting-up-google-pps">
    Generate PPS mapping files and upload to Google Ad Manager
  </Card>

  <Card title="Back to Standard Contextual Cohorts" icon="arrow-left" href="/products/signals/cohorts/standard-contextual">
    Return to product overview
  </Card>
</CardGroup>