> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Ingesting Second-Party Data via LiveRamp

> Set up LiveRamp to send advertiser first-party cohorts to Permutive as second-party data

## Overview

Advertisers or clients may ask you to ingest their first-party cohorts to use as second-party data for analysis of a campaign. This guide covers how to set up the LiveRamp connection and have the data ingested into Permutive.

<Info>
  **Prerequisites:**

  * The advertiser/client must have a LiveRamp Connect account already set up
  * Your Permutive Organization ID (found in **Settings** in the Permutive Dashboard)
</Info>

## Setup Steps

### Set Up in LiveRamp

Ask the advertiser or client to follow these steps in their LiveRamp account:

<Steps>
  <Step title="Navigate to LiveRamp Connect">
    Log in to LiveRamp Connect and select **Distribute Data**.
  </Step>

  <Step title="Create a New Destination Account">
    Select **+ New Destination Account**.
  </Step>

  <Step title="Search for Permutive">
    Search for **permutive** in the search bar.
  </Step>

  <Step title="Activate the Permutive Tile">
    Hover the cursor towards the bottom of the tile and select **Activate**. Three options will appear — activate either:

    * **Permutive 1P Onboarding**, or
    * **Permutive - Data Marketplace - Customer**
  </Step>

  <Step title="Fill in Configuration Details">
    Complete each field:

    | Field                     | Example                                          |
    | :------------------------ | :----------------------------------------------- |
    | End Date                  | July 14, 2025 (can be removed altogether)        |
    | Advertiser Name           | The advertiser's name (not the publisher's name) |
    | Permutive Organization ID | Your Organization ID from Settings               |
    | Destination Account Name  | Publisher/Permutive - 01/14/2025                 |
  </Step>

  <Step title="Create the Destination Account">
    Review the input and press **Create Destination Account**.
  </Step>

  <Step title="Add Cohorts to Distribution">
    Select the cohort(s) to send over and select **Add to Distribution**. The cohorts will be delivered to the Permutive platform within 3 days.
  </Step>
</Steps>

### Ingestion by Permutive

When your client has confirmed they have sent their cohorts:

1. Contact [support@permutive.com](mailto:support@permutive.com) to let the team know so they can keep you updated on the progress of the ingestion.
2. Once the cohorts have been received by Permutive, they will take up to **3 days** to ingest (providing there are no errors in how the data has been sent by the client).

### Creating Cohorts with the Ingested Data

Once the Permutive support team has confirmed the cohorts are available:

<Steps>
  <Step title="Navigate to Custom Cohorts">
    Go to **Audience > Custom Cohorts** in the Permutive Dashboard.
  </Step>

  <Step title="Create a New Cohort">
    Select **+ Add Cohort**.
  </Step>

  <Step title="Add First-Party Rules (Optional)">
    Set up any first-party rules you'd like to combine.
  </Step>

  <Step title="Add Audience Imports Condition">
    Choose **+OR** or **+AND**, then select **Audience Imports**.
  </Step>

  <Step title="Select the Segment">
    Search for and select the relevant second-party segment.
  </Step>

  <Step title="Save">
    Save the cohort.
  </Step>
</Steps>

## Support

If you have any questions, contact customer support by emailing [support@permutive.com](mailto:support@permutive.com).

## Next Steps

<CardGroup cols={2}>
  <Card title="Second-Party Data Overview" icon="users" href="/guides/connectivity/imports/second-party-data-overview">
    Learn about second-party data concepts in Permutive
  </Card>

  <Card title="Configure Taxonomy" icon="list-tree" href="/guides/connectivity/imports/configuring-taxonomy">
    Set up segment taxonomy for your imported data
  </Card>
</CardGroup>