> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adding Audiences in LiveRamp

> How to find, request, and distribute audience segments from the LiveRamp Data Marketplace to Permutive

## Overview

This guide explains how to browse the LiveRamp Data Marketplace, request audience segments, and configure distribution so that data flows automatically into your Permutive workspace.

<Info>
  **Prerequisites:**

  * An active LiveRamp account with access to the Data Marketplace
  * LiveRamp configured to send data to Permutive. [Learn how to configure your LiveRamp integration](/guides/connectivity/imports/ingesting-data-via-liveramp)
  * Your Permutive Organization ID (found in **Settings** in the Permutive Dashboard)
</Info>

## Steps

### Log in to the LiveRamp Dashboard

<Steps>
  <Step title="Log in to LiveRamp">
    Log in to the LiveRamp Dashboard with your credentials.
  </Step>

  <Step title="Open the Data Marketplace">
    Navigate to the menu bar and click the **Data Marketplace** tab.
  </Step>

  <Step title="Go to Buy Data">
    Select the **Buy Data** tab. All data that LiveRamp holds is available for selection from here.
  </Step>
</Steps>

### Request Data

<Steps>
  <Step title="Search for the data you need">
    Browse the Data Marketplace and enter keywords into the search bar to filter to specific data.

    <Tip>
      If multiple results are returned, share a screenshot or a copy of the audience list with your client to help narrow down to the exact data sets they want.
    </Tip>
  </Step>

  <Step title="Filter by provider (optional)">
    Use the **Providers** filter to browse segments from specific data providers.

    <Note>
      Data sets are free to collect in LiveRamp. Charges are only incurred once segments are used in the Cohort Builder. Once data is uploaded to Permutive, it will be visible under third-party data in the Cohort Builder.
    </Note>
  </Step>

  <Step title="Request the segment">
    Select the segment you are interested in and click **Request Segment**.
  </Step>
</Steps>

### Set Up Distribution

<Steps>
  <Step title="Locate the destination account">
    Open the destination accounts section. Here you can see all the different data sets that have previously been sent. If data has already been sent to Permutive, you can add the existing connection instead of creating a new one.

    <Note>
      If you are unsure whether an existing destination account is set up for Permutive, create a new one.
    </Note>
  </Step>

  <Step title="Activate Permutive as the destination">
    Select **Permutive** as the destination, then choose **Customer-specific Marketplace** as the integration type.
  </Step>

  <Step title="Configure the destination account">
    Fill in the destination account details:

    | Field           | Description                                                                              |
    | :-------------- | :--------------------------------------------------------------------------------------- |
    | Name            | A descriptive name for the destination account, so it can be reused easily in the future |
    | Organization ID | Your Permutive Organization ID from **Settings** in the Dashboard                        |

    The data will automatically be linked to the organization associated with this ID and delivered to the workspace specified.
  </Step>

  <Step title="Create the destination account">
    Review the configuration and click **Create Destination Account**.
  </Step>
</Steps>

### Re-request Data After Distribution Is Configured

<Steps>
  <Step title="Return to the Data Marketplace">
    Go back to the Data Marketplace and find the audience segments you requested earlier.
  </Step>

  <Step title="Add to distribution">
    Select the segments again and click **Add to Distribution**.

    <Note>
      Distribution can take up to 3 days to ingest, provided there are no errors in how the data has been sent.
    </Note>
  </Step>
</Steps>

## Next Steps

<CardGroup cols={2}>
  <Card title="Ingesting Data via LiveRamp" icon="arrow-right-to-bracket" href="/guides/connectivity/imports/ingesting-data-via-liveramp">
    Set up LiveRamp to send cohorts to Permutive
  </Card>

  <Card title="Back to Imports" icon="arrow-left" href="/products/connectivity/imports">
    Return to the Imports product overview
  </Card>
</CardGroup>