> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Sharing Proposal and Deal Information

> How to share GAM proposals and order details with advertisers

## Overview

This guide walks publishers through sharing proposal and deal information with advertisers for Private Marketplace (PMP) deals within Google Ad Manager.

<Note>
  This step is only required if you're setting up Private Marketplace (PMP) deals within Google Ad Manager to run clean room campaigns. For direct campaigns or non-PMP programmatic, you can skip this guide.
</Note>

<Info>
  **Prerequisites:**

  * Clean room audiences created and visible in your Connections page
  * Proposal created in your Google Ad Manager account
  * Advertiser has DSP access to accept proposals
</Info>

## Configuring Proposal Details

<Steps>
  <Step title="Navigate to Connections">
    In the Permutive Platform, click on **Connections**.
  </Step>

  <Step title="Find the advertiser connection">
    Locate the advertiser connection and view the cohorts available.
  </Step>

  <Step title="Configure GAM settings">
    In the cohort table, locate the **GAM** column and click **Configure** for the cohort you want to set up a PMP for.
  </Step>

  <Step title="Enter proposal details">
    In the "Update GAM Configuration" dialog, enter:

    * **Proposal ID**: The Proposal ID from your GAM account
    * **Proposal Name**: The full proposal name as it appears in GAM
  </Step>

  <Step title="Save configuration">
    Click **OK** to save.
  </Step>
</Steps>

The proposal information is now displayed to the advertiser in the Permutive Platform. They can view the proposal details and accept it within their DSP.

## Adding Order Line Item Details

Once the advertiser has accepted the proposal in their DSP and the GAM order has been created:

<Steps>
  <Step title="Note the Order Line Item IDs">
    In GAM, note down the Order Line Item IDs and floor prices for each line item.
  </Step>

  <Step title="Return to Connections">
    Go back to the Permutive Platform **Connections** page.
  </Step>

  <Step title="Configure the cohort again">
    Click **Configure** again for the same cohort.
  </Step>

  <Step title="Enter line item details">
    The dialog will now show your previously entered Proposal ID and Proposal Name. In the "Order Line Item ID" section:

    * Enter each 10-digit Line Item ID
    * Enter the corresponding Floor Price for each line item
    * Use **+ Add** to add additional line items
    * Use **Remove** to delete line items if needed
  </Step>

  <Step title="Save">
    Click **OK** to save.
  </Step>
</Steps>

<Warning>
  Specifying the Order Line Item IDs is **required for frequency control features to function correctly**. Without these IDs, Permutive cannot apply frequency caps across line items within the order.
</Warning>

<Tip>
  **Best practices:**

  * Use clear, descriptive proposal names that reference the clean room audience and campaign details
  * Keep the Permutive configuration updated if line items are added or removed from the GAM order
  * Coordinate with the advertiser to ensure they accept the proposal promptly in their DSP
  * Verify all line item IDs are correctly entered to ensure frequency control works as expected
</Tip>

## Next Steps

<CardGroup cols={2}>
  <Card title="Configuring Frequency Control" icon="clock" href="/guides/clean-room/configuring-frequency-control">
    Set up frequency caps for campaigns
  </Card>

  <Card title="Back to Clean Room" icon="arrow-left" href="/products/clean-room">
    Return to product overview
  </Card>
</CardGroup>