> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Configuring Frequency Control

> How to set up frequency caps for Clean Room campaigns

## Overview

Frequency control helps manage how often users see ads from clean room campaigns, preventing ad fatigue and optimizing campaign performance.

<Info>
  **Prerequisites:**

  * Clean room audiences created
  * Publisher has configured order details with Line Item IDs in Permutive (required for frequency control to function)
  * Campaign running via PMPs configured in GAM
</Info>

## Steps

<Steps>
  <Step title="Navigate to the audience">
    Find the clean room audience you want to configure frequency control for.
  </Step>

  <Step title="Open frequency control settings">
    Go to **Settings** > **Frequency Control**.
  </Step>

  <Step title="Configure frequency caps">
    Set maximum impressions per user per day/week/month based on your campaign goals.
  </Step>
</Steps>

<Note>
  Frequency control is dependent on:

  * The campaign running via PMPs configured by the publishers in GAM
  * The publisher correctly registering the order details within Permutive (see [Sharing Proposal and Deal Information](/guides/clean-room/sharing-proposal-and-deal-information))
</Note>

## Next Steps

<CardGroup cols={2}>
  <Card title="Creating Clean Room Audiences" icon="users" href="/guides/clean-room/creating-clean-room-audiences">
    Create more audiences
  </Card>

  <Card title="Back to Clean Room" icon="arrow-left" href="/products/clean-room">
    Return to product overview
  </Card>
</CardGroup>