> ## Documentation Index
> Fetch the complete documentation index at: https://docs.permutive.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Use cases

> Worked examples of an agent using the Permutive MCP server

The Permutive MCP server can power many varied use cases that aid
planning, audience building, campaign delivery, insights, reporting,
alerting and more. This section gives a curated tour to illustrate some
of the possibilities.

## Pitching and planning

Answer RFPs rapidly with audiences that accurately meet the brief. Generate
materials to help your pitch, and show the evidence for your response.

<CardGroup cols={2}>
  <Card title="Planning a custom audience for a campaign brief" icon="users" href="/api/mcp/use-cases/planning-an-audience">
    Turn a brief into a sized audience, with the evidence for your response.
  </Card>

  <Card title="Building audiences from an RFP" icon="file-lines" href="/api/mcp/use-cases/building-audiences-from-an-rfp">
    Go straight from an RFP document to a pre-prepared response using a custom agent skill.

    <span className="agent-chat-card-tags"><span>Uses a skill</span><span>Uploads a file</span></span>
  </Card>
</CardGroup>

## Delivering campaigns

Optimize campaigns as they are in flight, identifying adjustment and extension opportunities. Generate insightful reports
and summaries of campaign performance.

<CardGroup cols={2}>
  <Card title="Optimizing a campaign in flight" icon="chart-line" href="/api/mcp/use-cases/optimizing-a-campaign-in-flight">
    See which cohorts are driving delivery, and close the gap to the booked reach.
  </Card>

  <Card title="Reporting on a finished campaign" icon="file-chart-column" href="/api/mcp/use-cases/reporting-on-a-finished-campaign">
    Summarize how a campaign performed, then turn it into a branded slide.

    <span className="agent-chat-card-tags"><span>Uses a skill</span></span>
  </Card>
</CardGroup>

See the [Tool Reference](/api/mcp/tools) for every tool the agent can use.


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